How an Etsy hack doubled my sales
1 déc. 2023
Table of contents
Introduction to Etsy bundle
With more and more sellers joining us every day, standing out from the competition and strengthening one's position can be quite challenging. One of the most effective strategies to enhance visibility, increase sales, and customer satisfaction on Etsy is to offer bundles.
Bundles are multiple products sold together in a single product listing. In this article, we share with you the reasons why bundles are a successful business strategy on Etsy and teach you how to create a high-performing bundle.
Why create bundles on Etsy
Many people love finding good deals, especially on Etsy. They are always on the lookout for a discount or prefer to purchase bundles with more items rather than individual ones. So, after being on Etsy for over a month, I decided to create my first bundle.
The first requirement was to create enough individual products to be able to form the bundle, and I achieved this a month after opening my store, completely transforming my Etsy experience! My sales doubled, and the bundle became a best-seller on Etsy. Additionally, my store became a top choice in my niche, significantly strengthening its position. I highly recommend trying this strategy for several reasons:
Sales boost
Increase in organic traffic
Establishing brand positioning
Enhancing store performance and overall ranking on Etsy
Opportunity for advertising and generating even more sales.
How to create a successful bundle on Etsy
So you want to know how to create a bundle on Etsy, right? Well, there are some rules to follow, but let me explain my strategy with an example.
Let's say you have about 30 products and you want to create a bundle. First, you need to create your product listing for the bundle on Etsy. And for that, you'll need to create the best possible presentation. Check out this article [Article Link] for helpful steps to follow.
Next, you'll need to upload an image promoting your bundle in the other 30 product listings. For example, "This product is included in the Mega Bundle, link in the description." Create an eye-catching visual that grabs attention. Finally, don't forget to include the link for people to click on in the descriptions of these product listings to be redirected to the bundle product listing.
This works like an "Upsell" often seen on other platforms. It will also increase the number of visits and internal traffic within your shop. Additionally, it will help boost the ranking of your bundle, especially if it converts or receives favorites. So, give it a try and see how it works for you!
My personal experience with selling my main bundle on Etsy
It has been 13 months since I have been managing two large bundles in my store. Here are my statistics with you: The first bundle covers the entire store, while the second bundle is only a part of it. I currently have 600 products in my store. To date, these two products alone account for 60% of my sales!
So, you’re still not convinced about creating a bundle in your Etsy store?
Conclusion
Creating an attractive bundle (by applying my method) requires having a certain number of products in the shop, attention to detail, and a deep understanding of your niche. However, by following the advice we shared in this article, you too can create effective bundles to increase your sales and strengthen your positioning on Etsy.
This strategy can also be used in your own website.
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