How to create stunning thumbnails for Etsy in 2024
12 déc. 2023
Table of contents
Introduction
As an Etsy seller, you probably already know that a good thumbnail is essential to attract potential customers to your shop. With the recent switch to square format, it's more crucial than ever to create a thumbnail that stands out, showcases your product, and grabs the attention of your target audience. In this article, we'll go through my five tips for creating an appealing thumbnail for your Etsy products to help you improve your click-through rates, which is the purpose of thumbnails.
New format of the Etsy thumbnails
Use the square format. The first thing to keep in mind when creating a thumbnail on Etsy is to ensure it is in a square format. With the new changes introduced in 2023, the thumbnail format has been updated to a square format. If your thumbnail is in a different format, the title and image will be truncated, making your product listings less attractive.
Here is an example of bad formatting.
Use the square format. The first thing to keep in mind when creating a thumbnail on Etsy is to ensure it is in a square format. With the new changes introduced in 2023, the thumbnail format has been updated to a square format. If your thumbnail is in a different format, the title and image will be truncated, making your product listings less attractive.
Follow the trend of your Etsy niche.
Follow the trend of your Etsy niche.
One of the most important advantages of following current style trends in your niche is to align with what the best-sellers are using. Their thumbnails work, no need to reinvent the wheel, do what works. Use similar fonts, colors, styles (without copying). Also, keep in mind that trends change, and in this case, changes will be necessary. In my niche, for example, I observed a trend shift in 2023. The "doodle" trend of 2022 is now outdated, replaced by a more retro style. Therefore, I had to adapt and make some modifications.
Stand out from the competition.
While it's important to follow the trending style of your niche, it's crucial to add a personal touch that helps you stand out. The purpose of thumbnails is to immediately grab the potential buyer's attention, who, I remind you, is faced with numerous different products, including yours.
For instance, you can use a different background color or unique visual elements uncommon in your niche. This allows your thumbnail to stand out in search results, making it easier for buyers to notice. So, follow the overall trend but add some unique elements to make your thumbnail distinguish itself from the rest.
Keep it simple
It can be tempting to share a lot of information in your thumbnail to highlight the key features of your product to customers. However, that is not the purpose of a thumbnail. Overloading with too much information or a visually cluttered set of elements could confuse potential buyers, discouraging them from clicking on your product. Keep the message simple and clear. The thumbnail should make the customer curious to learn more and encourage them to click on the product.
This one is a great example.
Showcase the benefits
The main goal of your thumbnail is to capture the attention of your potential buyer while showcasing the benefits of your product. By demonstrating the product's advantages and results in the thumbnail, potential buyers can quickly understand what you are selling, encouraging them to click on your product.
A clear demonstration will also help customers understand what they will get and maintain their interest in your product. In general, products that perform well in my shop follow this rule. However, implementing it can sometimes be challenging for certain products.
Conclusion
Creating a high-performing thumbnail for Etsy isn't complicated, but it requires following a specific creation process when defining your style.
The thumbnail should be visually appealing and clearly showcase what you sell using the square format and style trends of your niche. Remember to differentiate your thumbnail while keeping it simple to make it stand out from the competition, enticing potential buyers to click on your product.
By highlighting the product benefits in your thumbnail, you can increase click-through rates, drive more visits to your Etsy shop, and boost conversions. Keep refining your thumbnails as they can always be improved.
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