Etsy SEO Tips: How to write effective titles for your Etsy product listings
29 nov. 2023
Table of contents
Introduction to search engine optimization
If you're a new Etsy seller and feeling a bit lost about writing titles for your product listings or SEO on Etsy in general, don't worry! You don't need to overcomplicate things. By just following these simple rules below, you'll already have better SEO than most of the other Etsy shop owners dnd you'll likely increase your chances of being found in the Etsy search.
Write your best keywords at the beginning
When writing the titles of your Etsy product listings, it's important to start with the most important keywords. This is the word or phrase that you believe buyers are most likely to use when searching for your product. For example, if you're selling a "Finance planner," you should include these two keywords at the beginning of your title.
Also, keep in mind that customers will only see the beginning of your title, up to the first comma or separator. To see the rest, they'll need to click on your thumbnail. That's why it's important for the beginning of your title to be relevant and easy to read.
Fill in the 140 available characters
In your Etsy listings, try to use the 140 characters available when writing titles for your Etsy product listings. This way, you can include more keywords and important details about your product. Remember, as mentioned earlier, to prioritize your top keywords in the first 60 characters. After that, you can add broader keywords to fill the remaining space until you reach 140 characters (aim for at least 130, better if you use long tail keywords).
Use synonyms and avoid “keyword stuffing”
To avoid "keyword stuffing", use different terms that mean the same as your main keyword. This way, you can reach a broader audience likely to search for your product using various keywords. For instance, instead of repeatedly using the phrase "Notion Template" in your title, consider using synonyms like "Digital Planner" or "Notebook". You'll increase your chances of being found in Etsy's search results by doing that and be ahead of other Etsy sellers.
Here is an example of a great Etsy title.
Use Everbee or Sales Samurai software to find the best keywords.
There are many software options available to help you find the best keywords for your Etsy product listings' titles and tags. Personally, I use Everbee and Sale Samurai. These tools not only assist me in niche and sub-niche research but also enable me to analyze competition effectively. If you aim to establish effective and optimized Etsy SEO and rank higher in Etsy search results, using at least one of these tools is crucial.
Want to learn more about Etsy SEO?
If you want to learn more about Etsy SEO, I recommend checking out the complete Etsy SEO guide. It's a guide that will help you understand everything you need to know about Etsy SEO in order to optimize your Etsy shop as much as possible.
You'll learn the difference between Etsy SEO and Google SEO (if you didn't know your products can also be found in Google search results).
You'll learn how Etsy's algorithm works for Etsy SEO.
You'll learn how to find and write relevant keywords for your title, tags and descriptions.
Conclusion
A well-written Etsy title can make all the difference in showcasing your products to potential customers. Starting with the best keywords, filling up the 140 characters, and using synonyms can all help improve your product listing's SEO and boost your visibility in search results. Additionally, using tools like Everbee or Sales Samurai and testing different titles can assist in optimizing your SEO and enhancing your overall sales.
If you want to learn more Etsy SEO tips, follow the link to read the article about how to write performing Etsy tags.
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